Long Island, NY (Oct 2,2014) – Lacrosse Unlimited, the world’s largest specialty lacrosse retailer, announced today that it has acquired South Swell Sports, the retail division of Adrenaline Lacrosse in San Diego, CA. As part of the deal Lacrosse Unlimited and Adrenaline Lacrosse, the industry leader in performance apparel and events, have formalized a powerful wholesale to retail distribution relationship that will help facilitate the growth of lacrosse in the U.S.
Lacrosse Unlimited will be entering the Southern California and Texas markets by taking over eight Adrenaline retail stores that have serviced those markets for the past thirteen years. This will take the door count of the specialty retail giant to fifty-two Lacrosse Unlimited stores across the nation that will be carrying the full line of Adrenaline Lacrosse Apparel.
“Our acquisition of South Swell/Adrenaline stores gives us significant opportunities to accelerate the growth of Lacrosse Unlimited as a retailer and brand,” says Joe DeSimone, CEO at Lacrosse Unlimited. “We are excited to be able to provide the West Coast with our “Always Custom” philosophy. We take our mission of becoming the most recognized name in the sport of lacrosse through unparalleled customer service and relentless pursuit of innovative products very seriously and this move is an exclamation point on the LU Brand.”
“We are very excited about this relationship. Like the MLL partnership this is another example of industry leaders synergizing each other’s specific strengths to advance and better serve the great players in our sport. LU does an amazing job and we are excited for their entrance into SoCal and Texas to provide the custom touches, great service and amazing selection they are famous for. We are thrilled that our performance socks and apparel are in the top lacrosse specialty retailer in the world increasing the availability to players across the country,” says Alex Cade, CEO Adrenaline.
About Lacrosse Unlimited
Founded in 1990 in Hauppauge N.Y. Lacrosse Unlimited has grown to 52 stores in 13 states along with a prominent institutional sales division and e-commerce site www.lacrosseUnlimited.com. Lacrosse Unlimited is and has been a market leader in custom products for the sport of lacrosse and is best known for its world class customization of lacrosse sticks.
About Adrenaline Lacrosse
San Diego CA – Adrenaline Lacrosse, the industry leader in performance socks and apparel. Adrenaline is also the largest national lacrosse events provider servicing players and club programs with high quality tournaments and recruiting events. The Black Card recruiting event in New Jersey is regarded as the top recruiting program in the nation. Adrenaline has pushed the sports technical envelope by developing premium quality, high end apparel products utilizing lacrosse specific technologies and fabrics.
The post Lacrosse Unlimited Acquires South Swell Sports, the Retail Division of Adrenaline Lacrosse appeared first on Lacrosse Playground.